Art and technology have a complex but meaningful history of working together and influencing one another, particularly in the last decade. Art and technology has eclipsed and evolved alongside each other, arriving at their place in the world today; a digital era where they constantly portray new ideas and new ways of viewing art. This blog will discusses how diverse innovations in technology have directly impacted the creation and viewing of art, and will continue to do so in the years to come.
With every new evolution in technology, art changes too. However, this doesn't just apply to their production. The way art is viewed, shared, consumed and subsequently sold is constantly transforming too. Technology has made art far more accessible. And technology certainly accelerated by Covid, as retail shuttered and online perusers and purchasers reached historic highs. Just like with countless other aspects of modern life, the internet has allowed art to be consumed in a more direct and convenient way, opening the industry to a wider and more diverse audience across various web and social media channels. Museums showcase collections online, and dealers have all the tools they need at their fingertips to promote and sell pieces remotely – often without the challenges that come with running a physical space and installing a physical exhibit.
It’s clear that the relationship between art and technology has led to many exciting new mediums and techniques. Significant innovations from the past couple of decades include: AI-Generated Art, Blockchain, NFT, Virtual Reality and more. In this blog, we will explore many of these subjects, looking at new art coming to market and considering new ways of investing in art.
I am deeply rooted in vintage photography, well trained and studied in secondary market brokerage. Standing by a flat file and pulling a physical print or curating a collection of framed works on a white wall has been much practiced and almost second nature. But in time, I accepted that technology was replacing this process of showing art and consumers were looking for diverse ways to view art rather than retail space. So, I starting divesting all the traditional ways I worked and reconsidering all that I currently knew. And I dove deep into the tech space, immersing myself in articles, online viewing exhibition rooms and social arms, mainly instagram. I am still learning and digesting all many ways tech has expanded our ways to view and understand art. Go with me as I learn new ways of seeing, one pixel at a time.